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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/05/2024 11:32:28 • 308 Views
ANALISIS PENGARUH DISPLAY PRODUCT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN SHOPPING EMOTION SEBAGAI VARIABEL INTERVENINGCreated by :
YUNI IKRIMAH ( 201311182 )
| Subject: | DISPLAY PRODUCT
STORE ATMOSPHERE
IMPULSE BUYING
SHOPPING EMOTION | | Alt. Subject : | DISPLAY PRODUCT
STORE ATMOSPHERE
IMPULSE BUYING
SHOPPING EMOTION | | Keyword: | Display Product
Store Atmosphere
Shopping Emotion
dan Impulse Buying |
Description:
Analisis Pengaruh Diplay Product dan Store Atmosphere terhadap Impulse Buying melalui Shopping Emotion pada Miniso Life Studi Kasus di Emporium Mall Pluit Jakarta Utara (di Bimbiing oleh Ir Jatmiko)
Penelitian ini bertujuan untuk mengetahui pengaruh Display Product (X1) dan Store Atmosphere (X2) terhadap Impulse Buying (Y) melalui Shopping Emotion (Z) pada pengunjung Toko Miniso Life.. Metode penelitian yang digunakan pada pengambilan sampel adalah metode Purposive Sampling dengan jumlah sampel sebanyak 150 responden. Responden penelitian ini adalah masyarakat yang pernah berkunjung ke Toko Miniso Life cabang Emporium Mall Pluit di Jakarta Utara. dalam penelitian ini Uji yang digunakan adalah Uji Validitas, Uji Reliabilitas, Analisis Jalur (Path Analysis), dan Uji Determinasi.
Hasil penelitian menunjukkan bahwa Display Product berpengaruh terhadap Shopping Emotion, Store Atmosphere berpengaruh terhadap Shopping Emotion, Display Product berpengaruh terhadap Impulse Buying, Store Atmosphere berpengaruh terhadap Impulse Buying, dan Shopping Emotion berpengaruh terhadap Impulse Buying. Selanjutnya Display Product berpengaruh terhadap Impulse Buying melalui Shopping Emotion dan Store Atmosphere berpengaruh terhadap Impulse Buying melalui Shopping Emotion.
| Contributor | : |
- Ir. JATMIKO, MM
| | Date Create | : | 17/05/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311182 | | Collection ID | : | 201311182 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-display-product-dan-store-atmosphere-terhadap-impulse-buying-dengan-shopping-emotion-sebagai-variabel-intervening-33870.html
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